Buster’s Brown Blog

By Salim Mitha – an American Asian entrepreneur working in London

Spa trends from Susan Harmsworth of ESPA in the NY Times

Posted by busterbuster on February 28, 2009

I had the pleasure of meeting Susan Harmsworth at the Conde Nast Traveller Spa Awards just a few weeks back here in London.
These awards (click here to see the winners) are actually sponsored by ESPA, and Susan spoke quite a bit about the state of the industry, much of which is covered in the NY Times article which can be found here. Below is a small excerpt of her interview.

Susan Harmsworth of ESPA - The Queen of the Spa Industry

Susan Harmsworth of ESPA - The Queen of the Spa Industry

Q. What are the trends now in the spa business?

A. More people are going to spas in groups. There’s an increase in male treatments, a lot of our city spas are 45 percent men. We’re seeing the medi-spa. In the States, it does noninvasive procedures including fillers, microdermabrasion, Botox. We’re seeing a big increase in spa cuisine.

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